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If This Headline Doesn’t Catch Your Attention, I Failed
Guest Post by Shannon Paul, Read her blog | Follow her on Twitter Image Credit: Gakuranman Content may be king, but it won’t ever get the royal treatment outside the confines of your company’s website...
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Video: 2010 The Banner Year for Social Media
In part nine (which is really the first part) of a series of conversations exploring the state and future of social media with Chris Beck, founder of 26dottwo (@26dottwo), we define the metamorphosis...
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Video: The Social Network of the Future
In part ten of a series of conversations exploring the state of social media, Chris Beck, founder of 26dottwo (@26dottwo) and I speculate on the future of social networks. Social networking as it...
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Why Brands are Becoming Publishers [video]
Is content still king? According to Deanna Brown, CEO, Federated Media Publishing, “Content, in the right context, is ultimately king.” Welcome to the evolution of publishing, where storytelling,...
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Facebook’s Page Post Targeting Sets the Stage for Contextual Marketing
Content Context is King! Social media ushers in an era of contextual relevance that finally trumps content as king. Don’t get me wrong, content is important. After all, without it, what would people...
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Introducing N3TWORK, A Mobile Television Network Powered by Interests and...
Early on, I was one of the first analysts to explore the dynamics of the interest graph versus the social graph in social networks. Think Twitter vs. Facebook. I learned right away that interest...
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Medium vs. Twitter and The Tech War in San Francisco – ContextMatters Episode 4
Medium vs. Twitter Have you used Medium the >140 version of Twitter? During the early days of social media, platforms such as WordPress and Blogger offered technology and networks to anyone with...
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Facebook’s Suicide Prevention, Cocaine Fueled Startups and Silicon Valley as...
Facebook’s Suicide Prevention System Social media bullying is an unfortunate reality. The heart-breaking cases of suicides are frequently in the news these days. At the same time, social media is...
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The New Marketing Contract and Why Context is the Future of Marketing
We live in a time of great technology evolution and revolution. Innovation is not only upon us; it affects, even disrupts, us as marketers and as consumers of other businesses. Your customers are more...
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How to Create Content that Connects with Your Customers
Guest post by Jessica Ann (@itsjessicann), CEO and Creative Director of Jessica Ann Media, and author of Humanize Your Brand: How to Create Content that Connects with Your Customers. We’re living in a...
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Uber Loses $1.2 Billion by Q2 2016: The Hard Costs of Innovation and Disruption
Goodbye sharing economy, hello to the on-demand economy… Bloomberg’s Eric Newcomer reported that on a recently Uber quarterly call with shareholders, the company’s head of finance, Guatam Gupta...
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The Human on the Other Side of the Screen
I was in New York recently meeting with the IBM Watson team. While there, I had the the opportunity to sit with Robert Schwartz in the company’s Astor Place studio to record a podcast for a new...
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Human-centered CX: Uniting stakeholders across the enterprise
Customer experience is said to be a top business priority for most companies around the world. Many experts agree that investing in CX establishes a competitive advantage against companies that choose...
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5 Tips for Reimagining Yourself in an Era of Digital Darwinism
Learning to do things differently will have a positive impact on your business. Recently, I had the chance to talk with Deep Patel for Entrepreneur to discuss the challenges and opportunities...
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SnapChat Changes Name and Focus; Snap, Inc. Now a Digital Lifestyle Company
SnapChat officially changed its name to Snap, Inc. as the company restyles itself from a one-[major] hit app company into a digital lifestyle brand. To mark the occasion, Snap, Inc. introduced...
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Digital Transformation is Still Largely Technology-First, People-Second
Digital transformation has officially become a ubiquitous term that describes any company’s investment in digital infrastructure regardless of ultimate vision and intention. But, unless digital...
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WTF (What’s the Future) of AI, Autonomous Driving, Brand and Experiences
I’ve been a big fan of John Biggs for a long time now. He’s the East Coast Editor for TechCrunch. John is also a fellow geek, global speaker and prolific writer on emerging tech and also fiction and...
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Connected Customer Experiences Are at the Heart of Digital Transformation
The word “digital” can be misleading. Digital transformation is about how people and their behaviors, expectations, and preferences are changing. Customer experience (CX) is one of the most important...
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Innovation is a gift worth getting: Competing for the future starts with...
Every day when you get to the office, there is a surmountable volume of work that greets. The list is usually pretty long, with calls to return, to do items stacked up, emails overflowing, meetings,...
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Does your brand have an experience style guide?
X has opened the doors to new countries and experiences and for that, I am truly grateful. Recently, I had the opportunity to visit Singapore and also Hong Kong. I already want to go back. While in...
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